The brochure I have analyzed is from work, and as similar to the logo, is currently in redesign phase to reflect the “new” Center for Equality. The brochure is a tri-fold, full color, glossy document. The background coloring and gradient effects appear to be very professional, the text while not exactly as descriptive as I would prefer, provides necessary information and the serif body font is large enough to read.
I have major issues with the alignment of the document. The headers for each category are large green, visual blocks, but the body text does not align on either side of the headers. I also would prefer sub-headings be in all caps and I prefer justification with typography in most documents. While this brochure debuted just recently, the photos seem awkward, out dated and not appealing.
I find the cover of the brochure to be somewhat tasteful, although that particular logo is defunct, and was never designed to be used anywhere but on the building’s front door (we have branding issues) and the byline is unnecessary. The back page is totally wasted and should at least include the Center’s primary logo mark.
