AGED BLOG: Advertisement Reflection

Stuart Weitzman’s “A Little Obsessed with Shoes” campaign is, in my opinion, one of the most creative fashion accessory advertising campaigns, ever.  There are shoe advertisements from 15 years ago that I still remember, including a drawing of butterflies, which were really platform shoes.  I feel this type of advertising works better than the traditional “show the product” advertisement, and this shows how creative and unique his shoes are.   

       

AGED BLOG: Brochure Reflection

The brochure I have analyzed is from work, and as similar to the logo, is currently in redesign phase to reflect the “new” Center for Equality.  The brochure is a tri-fold, full color, glossy document.  The background coloring and gradient effects appear to be very professional, the text while not exactly as descriptive as I would prefer, provides necessary information and the serif body font is large enough to read.

 

I have major issues with the alignment of the document.  The headers for each category are large green, visual blocks, but the body text does not align on either side of the headers.  I also would prefer sub-headings be in all caps and I prefer justification with typography in most documents.  While this brochure debuted just recently, the photos seem awkward, out dated and not appealing. 

I find the cover of the brochure to be somewhat tasteful, although that particular logo is defunct, and was never designed to be used anywhere but on the building’s front door (we have branding issues) and the byline is unnecessary.  The back page is totally wasted and should at least include the Center’s primary logo mark.  

AGED BLOG: 12A

American Airlines also uses Helvetica for their logo & graphic mark. The “AA” is easily

recognizable with, or without the use of the American Airlines text mark. They use red and blue to indicate Americana symbolism.

AGED BLOG

QR Codes Rock!  We learned from Will today how to create one and what they could be used for.  Awesome. 

AGED BLOG

I was reading this interesting article about typography, and thought I would share... I thought it was most interesting that almost always choose a modern serif.

AGED BLOG - 06B

The following link is the text effect I used to complete the label assignment... well, sort of.

AGED BLOG

Today we went to the University's PMS Solutions, their print shop that services all  University of Arkansas system campus units, other educational institutions, many statewide organizations and other non-profits.  We viewed several printing presses and learned about their digital imaging equipmnt they use to transfer images from PDF to press. I never realized how complex a printing press would be, but the number one rule I learned is to choose pantone colors, instead of CMYK color variations.  Pantone colors are standardized among printers, and will work out better for the graphic designer in the long run.

AGED BLOG

Masks suck..

-JMP

AGED BLOG

So, we're making postcards... I'm not particularly fond of mine for Prague, but I'm going to make it work.  I'm much more excited to learn about typography and other graphic design elements, which is tomorrow's lesson.

AGED ASSIGNMENT 2: COMPOSITION EXAMPLES

 LEADING LINES

This example of leading lines pulls your eye to the women walking with their watering baskets, even though they are not the dominate figures in the picture.

FRAMING

This picture exemplifies framing, as the photograph is naturally framed through an existing site across from subject matter.

 SIMPLICITY

While I don't think this is the BEST example, I think this photograph shows how simplicity can be achieved monochromatically, instead of just limiting the surroundings within view of the camera.

FOJ-July 6, 2011

1.) What is the XHTML tag to add a horizontal line to a web page?

• According to North Carolina State University's Department of Computer Science, the XHTML code "<hr>" adds a horizontal line to a web page.

2.) Who in your lab was born in February?

• Sara Kent confirmed she was born in the month of February.

3.) What is the call number for the AP Stylebook?

• According to University of Arkansas Library,  PN4783.A83 is the registered call number for the 2010 Associated Press Style Book.

4.) Who published Alex Haley’s interview with Malcolm X in May, 1963?

• Doubleday Publishing, now part of Knopf Publishing group, published the interview in May, 1963.

5.) Who is the most junior member of the Arkansas Senate?

• According to the State of Arkansas website,Sen. Eddie Joe Williams of Arkansas District 28 is the Arkansas Senate's most junior member.

6.) What color is kunzite?

• According to the International Colered Gemstone Association, kunzinite is typically a pale pink hue.

7.) How many people were honored by the Academy of Motion Pictures Arts and Science in 2007 for their contributions to the “environmentally responsible industry conversion” from silver cyan analog dye for soundtracks?

• According to Oscars.org, 12 people were honored in this 2007 category for their contributions to the environmentally responsible industry conversation.

8.) What states were on the Senate Agriculture Committee in 2005?

• According to the US Senate Agricultural Committee's website, the sates Vt., Ind., Miss., Ky., N.C., Ga., were on the committee in 2005.

9.) How is the poverty line “drawn”?

• The Federal Census Bureau determines the poverty level threshold through a weighted average of income.

10.)  What materials are accepted at the Fayetteville recycling center

• The City of Fayetteville, Ark. administration website, accessfayetteville.org, lists glass, aluminum, mixed paper, newspaper, cardboard, steel cans and grade 1 & 2 plastic materials as the acceptable candidates for onsite recycling.

AGED-ASSIGNMENT 1: POSITIVE & NEGATIVE GRAPHIC DESIGN EXAMPLES

POSITIVE EXAMPLE

This cover of Russian Vogue is clean and balanced, the text is secondary to the model's garment and the cover title.  The model appears to be centered, and even though she isn't, the eye is still drawn into her first and then completes the circle from top left, down and around to the right side of the cover.

NEGATIVE EXAMPLE

Unlike their Eastern Europe counterpart (and really all of their other non-American brands), this cover is over the top, busy and the coloring doesn't allow the viewer to easily read the text.  The cover is asymmetrically balanced, however there is no graceful glancing movement for the eye to follow.  Of course, Vogue's message is to promote Kirsten Dunst in her movie Marie Antoinette in the September issue, but the ever so important page count for fall spreads and other feature stories are difficult to read and our only expectation is the ostentatious spreads we hope to find illustrating the Queen's lifestyle with the year's fall fashion angle.